Twibble’s Transformation: A Tale of Efficiency

In the age of digital content, where news and insights are constantly flowing and attention spans are going down, keeping an audience engaged is a challenge.  Twibble is an RSS-to-Twitter scheduling and management platform based in the United States. It lets content creators tap into a myriad of feeds and put out curated content for […]

December 22, 2023

3 min read

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In the age of digital content, where news and insights are constantly flowing and attention spans are going down, keeping an audience engaged is a challenge. 

Twibble is an RSS-to-Twitter scheduling and management platform based in the United States. It lets content creators tap into a myriad of feeds and put out curated content for their audience. After a period of quick, stable growth, the company realized it could scale faster by strategically restructuring its software architecture. They just needed technical experts to facilitate the transition. 

After a partnership with Dreamix, Twibble has: 

  • Reduced resource usage by 30%
  • Reduced monthly expenses by 50%

Empowering Content Creators

Twibble’s vision was nothing short of transformative. At its core, it aimed to bridge the gap between the unending stream of online content and the need for strategic content sharing on Twitter. With a focus on simplicity and accessibility, the company set out to empower content creators to “amplify themselves” and strengthen their relationship with their audience. 

Twibble’s potential was evident from the very start. The product quickly garnered attention and built a stable user base, drawing in thousands of loyal users. 

The Challenge

Twibble’s core technology stack was formidable, comprising Java 8, Spring (MVC, Boot), Elasticsearch, MySQL, Stripe, Opengraph, Twitter API, Redis, Angular.js, Bootstrap, and more

They were using Elasticsearch as their database solution. As the company grew, the engine’s limitations became evident, leading to scalability and performance issues. Additionally, the Spring message queue was trying to save data into Elasticsearch, which also led to issues as the system couldn’t handle the increased load. 

All in all, Twibble quickly realized that by rebuilding the solution, they could offer their users a more stable product, as well as reliably scale and meet increased demand. 

At that point, the only thing left to do was to find a reliable software provider to facilitate the transformation. 

The Dreamix Solution 

Dreamix understood that Twibble needed more than just a tweak; the product needed a complete makeover to reach its full potential. The first thing the team did was migrate Twibble’s data to a more robust MySQL server, providing a more stable and reliable data foundation. 

To simplify the complex codebase, Dreamix adopted JPA and Hibernate. This transition streamlined code maintenance and enhanced Twibble’s stability. It was also a strategic move to ensure future scalability.

Such a large-scale data migration required the utmost precision, and the team performed it carefully, without compromising information integrity. 

Finally, to optimize resources and improve system management, Dreamix consolidated server functions. Twibble now operates on a leaner infrastructure, with a single server handling Tomcat, Elasticsearch, and Redis, supported by an additional server dedicated to Logstash.

Strategic Optimization and Cost Savings

The collaboration between Dreamix and Twibble produced remarkable outcomes that extended beyond the purely technical realm:

Seamless Integration: Dreamix’s integration into the Twibble team was so profound that they ceased to be seen as an external development team. Instead, they became an indispensable part of Twibble’s operations, working hand in hand towards a common goal

Resource Optimization: The migration from Elasticsearch to MySQL brought about more tangible benefits. Twibble’s resource usage was reduced by 30%, leading to more efficient operations.

Cost Reduction: The impact extended to Twibble’s bottom line as well. Dreamix’s efforts led to a 50% reduction in monthly expenses, a substantial improvement in the company’s financial health.

“To say that we have been pleased with the Dreamix team would be an understatement of a comical degree. We have been absolutely blown away by their skill, their work ethic, and, most importantly, their obvious passion and love for Twibble, and for going far above and beyond what has been required or expected of them.”

  • Marc Hoag, Twibble CEO & Co-Founder

The work Dreamix and Twibble did together highlighted the importance of careful technology stack selection and the need for a structured process. More than that, the two companies share a passion for innovation, and their joint venture is a testament to the transformative potential of technology in today’s world. 

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