The Business Case for ESG: Why Sustainability Is Key to Long-Term Success

Today, more than ever, consumers have high standards for the companies they trust with their time and money. Not just for the company’s service but for how it affects the world around it. As a result, modern corporations are forced to think beyond profits if they want to remain competitive.  That landscape was a perfect […]

by Dilyan Dimitrov

January 26, 2024

6 min read

Image by jcomp on Freepik - ESG globe on green grass background

Today, more than ever, consumers have high standards for the companies they trust with their time and money. Not just for the company’s service but for how it affects the world around it. As a result, modern corporations are forced to think beyond profits if they want to remain competitive. 

That landscape was a perfect breeding ground for the emergence of the ESG(Environmental, Social, Governance) framework. A comprehensive set of metrics, it aims to measure a company’s impact on society and the environment. 

Integrating ESG principles lets you enjoy benefits such as reputational boosts, improved financial performance, and access to interested ethical investors. As well as, of course, avoiding regulatory issues in a world of increasing interconnectedness and ever-higher expectations. There’s a reason 88% of publicly traded companies have ESG initiatives in place, according to a 2020 study.

In this article, we’re going to take a closer look at the transformative potential of ESG and talk about why sustainability is now a strategic imperative for long-term success.

What is ESG: Understanding the three pillars 

The first step to any successful business strategy is understanding. Before we move on, we need a quick dive into what exactly ESG stands for and what each of the three letters means.

ESG revolves around three fundamental pillars of corporate sustainability:


The “Environmental” part of ESG refers to your company’s impact on the environment. It’s often the one that gets the most attention nowadays – everyone’s talking about saving the environment and helping the planet. Environmentally conscious companies are more likely to have a non-negative effect on the world we live in. This could refer to a broad number of factors, including, but not limited to: 

  • Carbon footprint: The amount of greenhouse gas emissions your company produces and your efforts in reducing them can have a significant environmental impact.
  • Renewable energy: Using renewable energy sources like wind or solar is considered more environmentally friendly than fossil fuels. 
  • Waste management: Proper waste management, diligent recycling and waste reduction, can go a long way toward minimising environmental harm.
  • Water usage: If you prioritise water conservation and efficient management, that would be viewed more favourably in an ESG context. 


The social pillar encompasses your company’s impact on society. A sustainable business has a good relationship with the community, as well as its employees, and its practices positively affect the public. 

A company’s social impact can depend on factors such as: 

  • Diversity and inclusion: Unbiased hiring practices and promoting diverse representation on all levels are considered significant ESG indicators. 
  • Labour practices: This can include fair wages, safe working conditions, and extensive employee benefits. 
  • Human rights: You can demonstrate a commitment to human rights by auditing supply chains, ensuring ethical sourcing of materials, and advocating for human rights standards. 
  • Community engagement and giving back: Volunteering programs, donating to charities, and partnering with non-profits can portray you as socially responsible and improve your ESG image. 


Last but not least, the governance pillar refers to how your company is run and structured. More than ever, corporate management is under a looking glass, with customers and stakeholders alike wanting to know leadership is operating within an ethical, sustainable framework. 

Here are several ways to gauge the Governance segment of a company’s ESG strategy: 

  • Board composition: An independent and diverse board is considered more socially accountable. 
  • Shareholder rights: Companies that maintain diligent reporting practices and keep shareholders in the loop are considered more transparent and responsible. 
  • Risk handling: A well-governed company has robust risk management frameworks and conducts regular risk assessments. 
  • Executive compensation: Companies committed to governance principles align executive compensation with long-term sustainable performance.

Benefits of ESG integration 

The benefits of integrating ESG principles into your business strategy extend far beyond the traditional bottom line. Prioritising sustainable and responsible practices lets you access a range of advantages that contribute to long-term success in today’s business environment. 

Let’s explore some of those advantages: 

Talent attraction and retention

Employees are keeping the companies they work at to a high ESG standard. According to Deloitte, 25% of professionals have considered changing jobs and moving to a more sustainable company. Additionally, almost half of Gen Z and millennial staff members are pushing for more climate change corporate responsibility. 

Business leaders have little choice but to take notice. Another survey by Deloitte, conducted among 2000 CxOs across 24 countries, found that 64% feel employee pressure to act against climate change. Consequently, 52% of asked executives expect significant talent attraction and retention improvements due to a focus on ESG. 

Improving financial performance and attracting investors

More and more businesses are including ESG reporting in their earnings reports or disclosing it separately. Naturally, investors have taken notice of this highly relevant way to track a company’s standing and performance. A 2022 study found that 89% of investors consider ESG when making decisions, and many even consider it central to their investment approach.  

With so many capitalists looking to ESG reports for their future strategy, focusing on your sustainability metrics will increase investor confidence in your company. 

Meeting regulatory requirements and staying ahead of legislation

Adhering to ESG principles isn’t just about reputation or reaping financial benefits. It’s a matter of legal compliance and real financial consequences. Regulators are carefully monitoring corporations and their commitment to sustainability standards.

Just last year, Goldman Sachs received a $4 million fine over non-compliance with ESG guidelines. And that’s just one of several instances where large corporations lost millions to environmental, social and governance penalties. 

Furthermore, sustainability regulations keep tightening. Initiatives such as Corporate Sustainability Reporting Directive(CSRD) are coming into effect in 2023, while others, such as the EU Taxonomy Regulation, are under review and planned for the future. 

With so much scrutiny and attention to sustainability, the best way to avoid financial – and reputational – damages is to make it a part of your core business strategy. 

The future of ESG and long-term success

We’ve established that the world’s eyes are focused on sustainability. But could it be just a fad? Is it worth focusing on something that might be going away? 

All sources indicate that ESG is here to stay. 

According to a Capital Group memo, 61% of respondents firmly believe that attention to sustainability is not going away. 

Furthermore, the ESG asset market is projected to surpass $50 trillion as soon as 2025. 

Everything points to a promising future for ESG, firmly rooted in the market’s shift to social and environmental responsibility. It’s worth noting that the benefits of ESG, by virtue of its very nature, are more likely to be realised over a longer time horizon. Companies with sustainable strategies in place would be better suited to anticipate and navigate changes, especially ones related to ESG-related factors. 

Wrap Up 

Sustainability has emerged as a strategic imperative to long-term success, and everything indicates that that will continue to be the case. Capitalists and companies alike are pouring more money into sustainability, and it’s one of the critical metrics shaping investment decisions and influencing company success and reputation. 

There’s growing pressure on companies to address environmental, social and governance issues – and face hefty penalties if they refuse to do so. On a positive note, integrating ESG principles into your future strategy brings a multitude of financial, hiring and reputational benefits.  

No longer just a buzzword, ESG is a critical component of business strategy for any forward-thinking executive. Embracing it isn’t just a moral imperative – it’s a strategic necessity in an increasingly competitive, socially conscious world. 

A reader who loves writing, a marketer who loves tech, a nerd who loves sports. Dilyan, our resident writer, half-jokes that his days are filled with everything you can think of - except free time. He joined our team several years into his copywriting career - and he seems to feel at home here. Because, as he puts it, “there’s always cake at the office”.  If he doesn’t have his nose buried in a book, you can typically find Dilyan writing his latest piece, tinkering with his PC, or off swimming/cycling somewhere.